People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

Jonah Berger
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More Quotes By Jonah Berger
  1. Stories carry things. A lesson or moral. Information or a take-home message.
  2. People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.
  3. When we care, we share.
  4. If something is built to show, it's build to grow.
  5. We need to make the private public.
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